6 Major Benefits of click-to-call

What does a click-to-call button actually do?

A click-to-call technology simply refers to a service where you can click a button and make a call. Almost 75% of the web users today prefer a smartphone to surf web. When it comes to an inquiry, consumers prefer phone contact over any other alternative, including email, self-service tools, and text chat. This technology enables a consumer to browse the website of a particular business and then click on a link that will automatically “call” the number, putting the consumer in touch with a live staff. This service is faster than email, easier than a traditional phone call and provides higher conversion rates than any other medium.

Who should use click-to-call?

Website owners especially those who are running a business through their website, and expect to convert their website visitors to potential customers need to deploy a click-to-call button at appropriate interaction points on your website.

To understand the significance, consider the below findings from a recent survey

According to the survey,

• 61 percent of participants said that click to call feature is most important in the purchase phase of the shopping process.
• 70 percent said they had used the call button in Google search results.
• 47 percent of mobile search users said they would “explore other brands” if they didn’t quickly find phone numbers.

Benefits of implementing click to call button on website

1. No dialing or remembering numbers

Memorizing numbers can be a tough job for most of us. Whereas it’s easy to rely on phone or computer to keep track of important contacts so we can put our minds to use elsewhere. click to talk service makes the task even more simple. There are no dialing or remembering of numbers. A single click from your mobile will place the call to the assigned number in your PBX system.

2. Track and save your calls automatically

click-to-call helps you to track every incoming call in the best possible manner. This info can later be used for marketing purposes as the data contains potential prospects. Unlike a toll-free phone number, click-to-call services allow companies to monitor and control who, what, when, and where online visitors are located and study the potential of a particular geographic location or requirements. All these details will be recorded in the dashboard of your PBX system.

3. Convert web-based traffic into direct telephone communications

Clients are likely to have questions or want other information that they cannot find readily available. With such a feature, clients can easily place a call to know more details about the service or product they are actually interested in. This, in turn, will increase brand credibility as they can actually connect with someone who represents the company rather than talking to a robotic voice. The application can also enable the agent and the consumer to browse through the website together, with the agent acting as the guide.

4. Get detailed reports about who is calling and when from your website

With a click to call button, tracking conversations will be easier. Length of time on the website, login status and size of the basket are some parameters that help in better evaluation of the prospect. Call routing is done depending on how the customer has interacted with your website. click to call technology is powerful enough to drive sales.This is because most of the callers are hot leads for your business and it is comparatively easy to turn a hot lead into a customer.

5. Customize who receives calls with automation features

With a click to call button, tracking conversations will be easier. Length of time on the website, login status and size of basket are some parameters that help in better evaluation of the prospect. Call routing is done depending on how the customer has interacted with your website. click to call technology is powerful enough to drive sales as most of the callers are hot leads for your business and it is comparatively easy to turn a hot lead into a customer.

6. Dial international calls with ease

click-to-call services provide visitors from around the world an easy way to call you for free. Choosing a click-to-call instead of having a toll free number helps you save some small business money. A click-to-call button eliminates the effort of dialing the ISD codes for international calling. It is important that the number includes the international code so that the site visitor can place the call regardless of where they are located.